I'm talking today to Richard Orson, who introduced an environment-friendly policy into his company, Personal Touch, which makes objects for the home. Welcome, Richard. Hello. Tell me, have you always promoted environment-friendly business practices? No, quite the opposite. I used to be convinced that it was bad for business. I thought that you couldn't be environment-friendly and maintain profits at the same time. So what changed your mind? Who, actually. It was my production manager, Peter Walker. He went to a meeting organised by our local business association. At the meeting, Peter heard about how cutting waste would benefit the environment, and it would also reduce costs. Well, afterwards, Peter started thinking more about the environment. And he attended some free seminars, where he learnt how to prepare an environment-friendly policy. What did you think about this?