A?niche market?is a focused, targetable portion of a market.
利基市場指的是集中的，目標(biāo)明確的市場份額。

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.?You can think of a niche market as a narrowly defined group of potential customers.
顧名思義，若一家企業(yè)專注于利基市場意味著這家公司對(duì)一個(gè)產(chǎn)品或服務(wù)具有需求，并且此產(chǎn)品或服務(wù)并不被主流供應(yīng)商所提供?？梢园牙袌隹醋魇仟M義的一群潛在客戶。

For instance, instead of offering cleaning services, a business might establish a niche market by specializing in blind cleaning services.
比如說，一家企業(yè)并不提供清潔服務(wù)，但可以通過致力推廣盲人清潔而成立利基市場。

Why should you bother to establish a niche market? Because of the great advantage of being alone there; other?small businesses?may not be aware of your particular niche market, and large businesses won't want to bother with it.
那么為什么一定要這么麻煩成立利基市場呢？因?yàn)槠鋬?yōu)勢在于能夠獨(dú)處，其他的小型企業(yè)未必能夠意識(shí)到你的如此特別的利基市場，而且大型企業(yè)也不想花心思去了解它。

The trick to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.
在利基市場中獲得資本的小秘訣在于尋找或發(fā)展可以獲得更多客戶的利基市場機(jī)會(huì)，并且還要發(fā)展迅速，不被早已成立的企業(yè)所擁有。

Common Misspellings:?Nieche market, nihce market.
常見的拼寫錯(cuò)誤：Nieche market, nihce market.

Examples:?Establishing a niche market give you the opportunity to provide products and services to a group that other businesses have overlooked.
例句：Establishing a niche market give you the opportunity to provide products and services to a group that other businesses have overlooked.

聲明：本雙語文章的中文翻譯系滬江英語原創(chuàng)內(nèi)容，轉(zhuǎn)載請(qǐng)注明出處。中文翻譯僅代表譯者個(gè)人觀點(diǎn)，僅供參考。如有不妥之處，歡迎指正。