瑞幸咖啡擋不住了,要進(jìn)入中東和印度市場
作者:TechCrunch
2019-07-30 16:14
Luckin continues to expand at jaw-dropping speed as it announced plans to open shop overseas for the first time.
瑞幸咖啡持續(xù)快速擴(kuò)張,首次宣布了在海外開店的計(jì)劃。
The Starbucks challenger from China said it has signed a memorandum of understanding to set up a joint venture with Americana Group, a major international food group.
這個星巴克的中國勁敵稱已經(jīng)與Americana集團(tuán)簽署了成立合資企業(yè)的諒解備忘錄,Americana集團(tuán)是一家大型國際食品集團(tuán)。
The deal will see Luckin launch a new retail coffee business in the Greater Middle East region and India, said the company that in May took public its 18-month-old business.
瑞幸在五月份上市時剛成立18個月,該公司稱通過這項(xiàng)協(xié)議瑞幸將在大中東和印度地區(qū)開展咖啡新零售業(yè)務(wù)。
圖片來源:視覺中國
Its partner has a far longer track record. Founded in Kuwait more than 50 years ago, Americana owns the local franchises of KFC, Pizza Hut, Friday’s, Costa Coffee and other prominent casual dining brands across the Middle East and North Africa.
它的合作伙伴經(jīng)營時間更久一點(diǎn),Americana集團(tuán)50多年前成立于科威特,擁有全中東和北非地區(qū)的肯德基、必勝客、星期五餐廳、Costa咖啡和其他知名休閑餐飲品牌的經(jīng)營權(quán)。
Luckin did not provide further details of this new venture and a spokesperson for the company declined to comment when contacted by TechCrunch.
瑞幸未給出這家新企業(yè)的更多詳情。TechCrunch(美國科技類博客)聯(lián)系該公司時,其發(fā)言人拒絕置評。
But there’s still a lot to read into its international foray.
但這次國際合作仍有許多值得品味之處。
For one, Chinese companies have had a growing presence in the Middle East and India in recent times as Beijing puts forward its Belt and Road infrastructure development and investment initiative.
比如,有了北京“一帶一路”基礎(chǔ)設(shè)施建設(shè)和投資倡議,最近入駐中東和印度地區(qū)的中國公司越來越多。
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翻譯:菲菲