No?time
一無時間
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No?money
二無資金
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No?expertise
三無專業(yè)技能
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No?ideas
四無想法
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When?you?reflect?on?why?you?haven't?started?exploring?how?to?earn?more?money,?probablyevery?one?of?your?barriers?(excuses!)?falls?into?one?of?the?above?categories.?You?might?say?toyourself:
當你沉思自己為何還沒開始探索掙錢的方法時，沒準你的理由（借口?。┚褪巧鲜鏊姆N里的一種。你也許會自言自語道：
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"Starting?a?business?is?too?complicated."?Nope.?That's?the?"no?expertise"?excuse.
"創(chuàng)業(yè)太復雜了。" 其實不然。說實話，這個理由真是太不專業(yè)了。
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"But?I?work?insane?hours,?have?eleventeen?kids,?and?a?4-hour?commute."?Granted,?you?mighthave?limitations?on?your?time,?but?you'll?always?make?time?for?the?things?that?are?mostimportant.?And?20-30?minutes?a?day?is?something?you?can?carve?out–especially?if?it'll?changeyour?life.
"我每天要瘋狂地工作，上下班就要花四個小時，還有群十幾歲的孩子要看管。" 的確，時間或許很有限，但你總能為最重要的那些事留出時間。我想，一天20-30分鐘你還是可以抽出來的，尤其是當它可能改變你的生活之時。
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"But?I?don't?have?$10?grand?to?fund?a?business."?OK,?go?back?to?the?top?of?the?article?and?re-read?it.?Done??OK.?Repeat?after?me: "I?can?start?a?business?for?under?$100."?Say?it?again.?Andagain.?Know?that?there?are?many?ways?to?do?any?task.?Sometimes?the?first?thing?that?comes?tomind?is?some?high-falutin',?expensive?way.?Dig?deeper.?Focus?on?exactly?what?the?outcome?is,?and?brainstorm?all?the?crazy?ways?you?could?get?to?it.?I?guarantee?you'll?find?ways?to?get?itdone?on?the?cheap.
"可我連10美元都沒有，如何創(chuàng)業(yè)？"好吧，如果是這個問題，那么請你回到文章的開頭，重新閱讀一遍吧。看完了？好的，跟我念，"100美元之內，我照樣可以創(chuàng)業(yè)"，多說幾遍。要知道，條條大路通羅馬，雖然有時候腦子里總是會先想到一些不切實際又昂貴的方法。繼續(xù)鉆研下去，將焦點集中于產(chǎn)出，頭腦風暴一下你所能想到的各種瘋狂辦法。我向你保證，你一定會找到白手起家的妙招的。
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"But?I?don't?have?any?ideas?for?a?business."?Try?this:?train?yourself?to?look?for?problems.?That'sright?—?look?for?problems?throughout?the?day,?every?day.?Jot?them?down?in?a?notebook.?Remember?that?every?problem?is?an?opportunity.?Successful,?sustainable?businesses?solveproblems.?Don't?want?to?cook?dinner??Go?to?a?restaurant.?Problem?solved.?Hate?to?iron?yourclothes??Take?them?to?a?dry?cleaner.?Problem?solved.?Want?to?find?&?stay?in?touch?withfriends??Join?Facebook.?Problem?solved. (You?get?the?idea.)
"但是我還缺少創(chuàng)業(yè)的想法"。不妨多練習練習發(fā)現(xiàn)問題——每天的每時每刻，試著去發(fā)現(xiàn)問題，然后記錄下來。你一定要認識到，任何一個問題都有可能變成機會。那些成功且持久的事業(yè)都是為人解決問題的。不想做飯？那去餐館，問題解決了；不想熨衣服？送去干洗店，問題解決了；想和朋友保持聯(lián)系？注冊臉譜網(wǎng)，問題解決了。（你明白了吧？）
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It'll?take?hard?work,?but?the?payoff?is?worth?it
雖然創(chuàng)業(yè)很艱辛，但是回報很豐厚，值了！
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Starting?and?building?a?successful?business?takes?hard?work.?But?since?you're?reading?this,?youand?I?both?know?you?have?an?urge?for?something?better.?You?daydream?at?work?about?quittingyour?job.?You?curse?your?commute?and?wish?you?could?ditch?your?day?job.?You?feel?stuck?at?ajob?you?hate.
成功的事業(yè)在開始建立的過程中，不下苦功夫是肯定不行的。但是鑒于你都已經(jīng)閱讀到此，你那份憧憬著更美好事物的急切心情也已經(jīng)顯而易見。也許你在工作時會想象自己離職的畫面，你咒罵著每天往返耗時之久，渴望有朝一日能擺脫這種生活。這份討厭的工作讓你不知所措。
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While?starting?a?business?may?not?solve?all?your?problems,?it?can?give?you?a?completely?newworldview?that's?empowering?and?full?of?possibilities.?It?took?me?a?long?time?to?get?past?mymental?barriers?and?excuses?before?I?started?my?own?business,?but?when?I?began?taking?action,?I?started?seeing?things?change.?A?few?years?down?the?road,?I?earn?much?more,?have?morefinancial?security,?more?flexibility,?and?have?no?reason?to?complain?about?work.?It's?been?anamazing?turnaround.
也許創(chuàng)業(yè)并不能解決你所有的問題，但是它會帶給你全新的世界觀，使你更有主見，也帶給你無限可能。就我而言，在創(chuàng)業(yè)之前，光破除心理的藩籬就耗費了我大量時間。但是當我決定付諸行動之時，我驚覺很多事情在發(fā)生改變。數(shù)年之后，我賺了不少錢，經(jīng)濟上有了更多的保障，處事也更加靈活多變，對工作的抱怨自然也就煙消云散了。難道說這個轉變還不能稱得上神奇嗎？
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And?while?I've?learned?a?thing?or?two?about?how?to?do?things?on?the?cheap?since?I?started?mybusiness,?I?was?still?able?to?start?my?business?inexpensively–and?so?can?you.?Now?though,?youhave?the?advantage?of?tons?more?free?and?low-cost?tools?for?starting?your?business.?The?mostimportant?things?in?your?toolbox?are?a?bootstrapping?mindset,?a?focus?on?experimentation,?and?providing?value.
創(chuàng)業(yè)之時，我還學會了一些白手起家的小竅門。即便是現(xiàn)在，讓我白手起家闖出一番天地，也未嘗不可，那么你也一樣。雖然現(xiàn)在出現(xiàn)了更多免費或廉價的工具，讓你握有優(yōu)勢，但對于創(chuàng)業(yè)來說，最重要的還是步步為營的理念、對反復試驗的注重、以及提供有價值之物。