We all instinctually know it to be true: red candy is the best flavor of all the candies. And by red, we mean all shades of red ― that includes pink, too. Even if we can’t say what exact flavor red candy is ― strawberry, cherry, watermelon, perhaps? ― it’s the one that feels superior to most of us.
憑直覺(jué)我們都了解一個(gè)事實(shí)：紅色的糖果是所有糖果中最好吃的。所謂的紅色，是指紅色系的各種顏色——其中也包括粉色。就算我們對(duì)紅色糖果真實(shí)的味道并不甚喜歡——草莓味，櫻桃味，又或者是西瓜味？——對(duì)我們來(lái)說(shuō)它依然是最棒的糖果。

Why, we wondered, is this the case? Well, according to marketing experts and psychologists interviewed by Slate, flavor and color influence our choices in a way that puts red and pink on top for a variety of reasons.
我們可能會(huì)思考，這其中原因?yàn)楹危縎late雜志對(duì)市場(chǎng)學(xué)專(zhuān)家和心理學(xué)專(zhuān)家進(jìn)行了采訪(fǎng)，據(jù)他們所說(shuō)，處于多種原因，基于味道和顏色的影響，我們總會(huì)將紅色和粉色作為自己的第一選擇。

First, it’s the least threatening hue because red-colored fruit tends to be the least acidic of all the fruits. Secondly, red candy is thought to be sweeter. Apparently, it is perceived to taste 10 percent sweeter than other colored candies, despite having the same sugar content. Charles Spence, a University of Oxford psychologist, explained to Slate that the reason for this is because in nature, red often indicates ripeness and sweetness.
首先，紅色的水果是所有水果中含酸性物質(zhì)最少的，因此紅色就成為了最無(wú)害的顏色。第二，人們通常認(rèn)為，紅色的糖果更加甜美。研究證明，與糖分相同的其他顏色的糖果相比，人們會(huì)感覺(jué)紅色糖果的甜度高出了10%。牛津大學(xué)的心理學(xué)家Charles Spence對(duì)Slate雜志解釋說(shuō)，這是因?yàn)?，在自然界中，紅色往往意味著果實(shí)成熟，且十分甜美。

So why do candy companies bother with the other flavors? Because people like options ― it makes them feel less bored, explains Spence. ?
所以說(shuō)糖果公司干嘛勞神費(fèi)力去生產(chǎn)其他顏色的糖果呢？——有其他顏色的點(diǎn)綴，會(huì)讓紅色糖果看起來(lái)不那么單調(diào)。Spence解釋說(shuō)。

（翻譯：小木）

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