Google is rolling out new analytics tools for marketers, including attribution modelling and YouTube ‘store visits’.
谷歌公司正在為營銷人員推出新的分析工具，包括歸因建模和YouTube‘商店訪問量’。

Google is also launching promoted places and local inventory ads for retailers to promote special offers and show what’s in stock nearby. YouTube ads will also allow viewers to find a store via “l(fā)ocation extensions”.
谷歌還在為零售商推出推薦的地方和本地庫存廣告，以推廣特價優(yōu)惠，并展示附近的庫存。YouTube廣告還可以讓觀眾通過“位置拓展”功能找到商店。

“We have shown that online advertising is driving consumers into stores,” said Jerry Dischler, vice president of product management for AdWords, Google.
谷歌AdWords產(chǎn)品管理副總裁杰瑞·迪什勒表示：“我們已經(jīng)展示過，線上廣告正在推動消費者走進線下商店。

Store visits measurement will now also be available for YouTube TrueView campaigns. Store visits measurement is currently available in 17 markets: US, Canada, Australia, United Kingdom, Germany, Netherlands, Italy, Brazil, Mexico, Spain, Japan, Sweden, Norway, Denmark, Austria and Switzerland.
YouTube 的TrueView廣告系列現(xiàn)在也提供商店訪問量度。目前，全球17個市場已經(jīng)在使用這一功能，包括：美國、加拿大、澳大利亞、英國、德國、荷蘭、意大利、巴西、墨西哥、西班牙、日本、瑞典、挪威、丹麥、奧地利和瑞士。

“Today Google’s store visits measurement is the largest scale of its kind in the world, this product is powered by machine learning and unique data powered by our Google maps product,” said Dischler.
迪什勒表示：“谷歌的商店訪問量度是目前世界上規(guī)模最大的產(chǎn)品，由機器學(xué)習(xí)和谷歌地圖提供的獨有數(shù)據(jù)提供支持?！?/div>

“We are also expanding our local ads formats to video, now you can go directly from a true view video ad on YouTube, which will now show directions, store business hours and more. More importantly we’ll have the same store visit technology for the video ads so advertisers can measure all the way from a video view to store visits,” he added.
“我們也在將本地廣告格式擴展到視頻，現(xiàn)在您可以直接在YouTube上觀看視頻廣告，廣告上直接顯示路線、商店營業(yè)時間以及更多其他信息。更重要的是，我們將為視頻廣告提供相同的商店訪問技術(shù)，因此廣告客戶可以從視頻瀏覽量到商店訪問量全程監(jiān)控?！彼a充道。

However, should a region or country have users that are more privacy sensitive and choose not to share their Google Maps location data history, the store visit measurement product will be less effective.
不過，如果某個國家或地區(qū)的用戶對隱私權(quán)較為敏感，并且選擇不分享谷歌地圖位置資料的歷史記錄，商店訪問量度這一產(chǎn)品的效果就會降低。

（本文翻譯：Frank）

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