Inc announced a strategic partnership on Tuesday with China Mobile Communications Corp's subsidiary Migu Culture and Technology Group Co, and launched a new Kindle created exclusively for Chinese readers that integrates abundant online literature content into its e-reader.
亞馬遜公司周二宣布與中國(guó)移動(dòng)子公司咪咕文化科技集團(tuán)有限公司建立戰(zhàn)略合作伙伴關(guān)系,并推出了專(zhuān)為中國(guó)讀者定制的新款Kindle,將豐富的網(wǎng)絡(luò)文學(xué)整合到其電子閱讀器中。

The device combines more than 460,000 Kindle e-books and over 400,000 online literature titles from Migu, one of the largest online literature platforms in China. With a price tag of 658 yuan ($96.6), the all-new Kindle X Migu e-reader, is the first-ever co-branded Kindle bringing a completely new digital reading experience to online literature.
新款Kindle結(jié)合了超過(guò)46萬(wàn)本Kindle電子書(shū)和作為中國(guó)最大網(wǎng)絡(luò)文學(xué)平臺(tái)之一的咪咕上面的40多萬(wàn)本網(wǎng)絡(luò)文學(xué)作品。全新Kindle X咪咕電子閱讀器售價(jià)為658元(96.6美元)。作為全球第一款聯(lián)合品牌Kindle,它將為網(wǎng)絡(luò)文學(xué)帶來(lái)全新的數(shù)字化閱讀體驗(yàn)。

David Limp, senior vice-president of Amazon Devices, said China has become the largest market in the world for Kindle and enjoys double-digit growth annually, adding that Chinese readers are not just satisfied with reading on mobile phones, and they want to have an immersed reading experience through various Kindle e-reader devices.
亞馬遜設(shè)備高級(jí)副總裁David Limp表示,中國(guó)已成為全球最大的Kindle市場(chǎng),保持每年兩位數(shù)的增長(zhǎng),中國(guó)讀者不再僅僅滿(mǎn)足于在手機(jī)上閱讀,而是想要通過(guò)各種Kindle電子閱讀器獲得一種沉浸式的閱讀體驗(yàn)。

"Our cooperation with China Mobile is not only on devices, but also content and services. Digital reading is now favored by Chinese readers, who are also willing to pay for e-book content," said Bruce Aitken, vice-president of Amazon China and general manager of Amazon Reading.
亞馬遜中國(guó)區(qū)副總裁兼亞馬遜閱讀主管Bruce Aitken表示:“我們不僅在設(shè)備上與中國(guó)移動(dòng)開(kāi)展合作,還包括在內(nèi)容和服務(wù)上展開(kāi)合作。目前數(shù)字化閱讀受到中國(guó)讀者的青睞,中國(guó)讀者也愿意付費(fèi)閱讀電子書(shū)?!?/div>

(本文翻譯:Frank)

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