What is a Public Relations Specialist?
什么是公關(guān)專(zhuān)家？

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States, a communications director for Google or a media specialist for a small nonprofit.
公共關(guān)系專(zhuān)家（公關(guān)專(zhuān)家）的目標(biāo)是為他們的客戶(hù)帶來(lái)正面宣傳和提高他們的聲譽(yù)。他們可以是美國(guó)總統(tǒng)的新聞秘書(shū)，谷歌的公關(guān)總監(jiān)或者一個(gè)小型非營(yíng)利組織的媒體專(zhuān)家。

As a public relations specialist , it's your job to cultivate and maintain close and productive relationships with journalists, bloggers and opinion leaders.
作為一名公關(guān)專(zhuān)家，你的工作是與記者、博客作者和輿論領(lǐng)袖建立并保持密切而有效的關(guān)系。

You'll be asked to create print and web-based communications materials– which may include story pitches, press releases, Q-and-A interviews, presentations, video scripts and speeches – that are consistent with your client's image and message.
你將被要求制作與客戶(hù)形象和信息一致的印刷品和網(wǎng)絡(luò)傳播材料，這些材料可能包括故事情節(jié)、新聞稿、問(wèn)答式訪談、個(gè)人展示、視頻腳本和演講稿。

Other responsibilities range from acting as a company spokesperson for a variety of media inquiries and speaking directly to the press on behalf of your client (sometimes deflecting negative criticism), to preparing your client for press conferences, media interviews and speeches.
其他職責(zé)包括作為公司發(fā)言人處理各種媒體問(wèn)題，代表客戶(hù)直接向媒體發(fā)言(有時(shí)會(huì)需要轉(zhuǎn)移負(fù)面評(píng)價(jià))，為客戶(hù)準(zhǔn)備新聞發(fā)布會(huì)、媒體采訪和演講。

Social media outreach has become an integral part of a PR specialist's job in recent years. "With the onset of social infrastructure such as Facebook, LinkedIn?and T witter, combined with the versatility of web tools, the jobs of public relations specialists are growing at a fast clip," says Gerard Corbett, a chair of the Public Relations Society of America.
近年來(lái)，社交媒體推廣已成為公關(guān)專(zhuān)家工作中不可或缺的一部分。美國(guó)公共關(guān)系學(xué)會(huì)主席杰拉德?科貝特表示:“隨著Facebook、LinkedIn（領(lǐng)英）和 T witter（推特）等社交基礎(chǔ)設(shè)施的出現(xiàn)，再加上網(wǎng)絡(luò)工具的多功能性，公關(guān)專(zhuān)家的崗位正在快速增長(zhǎng)?！?/div>

The Bureau of Labor Statistics projects employment for public relations specialists will grow 9 percent between 2016 and 2026. During that time period, 23,300 new jobs will need to be filled.
美國(guó)勞工統(tǒng)計(jì)局(Bureau of Labor Statistics)預(yù)測(cè)，從2016年到2026年，公共關(guān)系專(zhuān)家的就業(yè)將增長(zhǎng)9%。在此期間，將有23,300個(gè)新工作崗位需要填補(bǔ)。

What Type of Education Do Public Relations Specialists Need?
公關(guān)專(zhuān)家需要接受什么樣的教育？

Most public relations specialists have a bachelor's degree in communications, journalism, public relations, marketing or other relevant fields.
大多數(shù)公共關(guān)系專(zhuān)家擁有傳播學(xué)、新聞學(xué)、公共關(guān)系、市場(chǎng)營(yíng)銷(xiāo)或其他相關(guān)領(lǐng)域的學(xué)士學(xué)位。

Internships in public relations provide students with hands-on experience and are considered one of the best avenues to finding entry-level employment. Hiring managers will likely require two to five years of experience.
公關(guān)實(shí)習(xí)為學(xué)生提供實(shí)踐經(jīng)驗(yàn)，被認(rèn)為是尋找入門(mén)級(jí)就業(yè)的最佳途徑之一。招聘經(jīng)理可能需要兩到五年的工作經(jīng)驗(yàn)。

Job Satisfaction
工作滿(mǎn)意度

Average people?work well into their 60s, so workers might as well have a job that's enjoyable and a career that's fulfilling.?
一般人都能很好地工作到60多歲，所以不妨找一份令人愉快的和滿(mǎn)意工作。

A job with a low stress level, good work-life balance and solid prospects to improve, get promoted and earn a higher salary would make many employees happy.
一份壓力小、工作與生活平衡好、有良好的前景可以改善、晉升和獲得更高薪水的工作會(huì)讓許多員工感到高興。??

Here's how Public Relations Specialists job satisfaction is rated in terms of upward mobility, stress level and flexibility.
以下是公關(guān)專(zhuān)家的工作滿(mǎn)意度在升職、壓力水平和靈活性方面的評(píng)價(jià)。

Opportunities for advancements and salary?are above average. But so will your stress level be, which includes your work environment and complexities of the job's responsibilities.
升職機(jī)會(huì)和薪水高于平均水平。但是，你的壓力水平也高于了平均水平，這包括你的工作環(huán)境和工作職責(zé)的復(fù)雜性。

You’ll have average flexibility, which means you can have relatively OK alternative working schedule and work life balance.
你會(huì)有正常的靈活性，這意味著你可以有相對(duì)比較好的工作安排和工作生活的平衡。

How to Get a Job as a Public Relations Specialist
如何找到一份公關(guān)專(zhuān)家的工作

A public relations specialist job requires writing skills, critical thinking ability, fast turnaround, patience, a thick-skin mentality and creativity.?
公關(guān)專(zhuān)家的工作需要寫(xiě)作技巧、批判性思維能力、快速應(yīng)變能力、耐心、厚臉皮的心態(tài)和創(chuàng)造力。

You should be able to demonstrate real accomplishments in the field and have broad networks.
你應(yīng)該要能夠展示你在這個(gè)領(lǐng)域的真正成就，并且擁有廣泛的人脈。

And wallflowers need not apply– public relations specialists must have an outgoing, self-confident and friendly personality.
“墻花”也不需要申請(qǐng)——公關(guān)專(zhuān)家必須具有外向、自信和友好的個(gè)性。

What is the Job Like?
這份工作怎么樣?

Some days are spent at a desk all day, while others can have you on your feet from early morning until the wee hours of the night. Much depends on your job and your employer.
有的時(shí)候要整天在辦公桌前度過(guò)，而有的時(shí)候可能讓你從清晨一直站到深夜。這很大程度上取決于你的工作和你的雇主。

"Be prepared for a higher level of stress than normal, be flexible in your work hours and have a relationship that can endure late nights, early mornings and occasional weekends," Corbett advises.
Corbett建議說(shuō)：“要準(zhǔn)備好承受比正常情況下更高的壓力，靈活的工作時(shí)間，而且有一段可以忍受深夜、清晨和偶爾周末的戀愛(ài)關(guān)系?！?/div>

"Managing the rigors of the job will require flexibility in work-life balance, which can be made easier by a healthy lifestyle and regular exercise of some sort."
“管理工作的嚴(yán)格性需要工作和生活平衡的靈活性，健康的生活方式和有規(guī)律的鍛煉可以讓這變得更加容易?！?/div>

In terms of professional development, Corbett says you can expect a fast track for advancement if the company is expanding and employing a wide range of communications methods and tools.
在專(zhuān)業(yè)發(fā)展方面，Corbett說(shuō)，如果公司正在擴(kuò)大規(guī)模，有各種各樣的通信方法和工具，你可以期待有一個(gè)快速的發(fā)展。

According to Corbett, "Public relations professionals who can write well, have mastered social media infrastructure as well as traditional communications methods, are well-grounded in the art of networking, are cool under pressure and can work at the speed of the internet can do very well in this profession."
根據(jù)Corbett的說(shuō)法，“擅長(zhǎng)寫(xiě)作、精通社交媒體基礎(chǔ)設(shè)施和傳統(tǒng)通信方法、精通網(wǎng)絡(luò)藝術(shù)、在壓力下也能冷靜、能以互聯(lián)網(wǎng)速度工作的公關(guān)專(zhuān)業(yè)人員在這個(gè)行業(yè)中可以做得很好。"

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（翻譯：雅蘭）

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