在BEC考試中,閱讀題量較大,很多考生都反應(yīng)沒有足夠的時間閱讀,沒有完成最后一篇閱讀。其實,做閱讀題的快慢不僅與自身的英語水平有關(guān),大多數(shù)時候還與做題的方法和策略有關(guān)。下面小編就給大家介紹商務(wù)英語閱讀的學習技巧,讓大家心里提前有個底,做對應(yīng)的練習!

一.商務(wù)英語閱讀的學習技巧

1.閱讀題抓住中心

一般的考試,都會有5篇的閱讀題,選擇出每個選項屬于哪篇短文論述的內(nèi)容。這部分主要是考查考生迅速找出短文主要觀點的能力。正確的做題方法是先讀提示第一句,把握5篇短文共同論述的大致范圍,然后直接閱讀短文。

2.不斷積累商務(wù)英語詞匯

基礎(chǔ)的學習方法就是要記好單詞。商務(wù)英語學習者常常由于專業(yè)詞匯限制,不能夠快速、準確理解文章,或者是由于一些詞匯片面認識,導致對整個文章的片面理解和把握。因此,商務(wù)英語學習者必須通過大量的視聽和閱讀逐漸理和理解詞匯。

3.了解專業(yè)知識和商務(wù)背景知識

商務(wù)英語因為他的閱讀文章有一些差異,它的英語文章主題內(nèi)容經(jīng)常是以前特定的政治、經(jīng)濟和社會背景。我們可以在日常生活中看看英語報紙或者是了解一些政治,經(jīng)濟,這個對自己去做閱讀題也是非常的有效果的。

二、BEC商務(wù)英語閱讀經(jīng)典練習題

Getting the price right

A、Chief executives need to pay more attention to pricing, according to Roberto Lippi of the Apex Group, a consultancy that offers advice on pricing strategy. He accepts that low inflation figures in many industrialised countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.

B、The key to pricing is to avoid alienating customers. As Lippi points out, once a bad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.

C、Many of today's managers have the benefit of modern technology to help them with pricing. Supermarket chains, for example, can easily track customers' 'elasticity' - how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.

D、One popular approach to pricing is illustrated by the car companies that charge extra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers. Nowadays, that is more likely to lead to lost contracts than large profits

特別提醒:如果大家想要了解更多英語方面知識,或者想要深入學習英語的,可以掃以下二維碼,定制滬江網(wǎng)校精品課程,高效實用的個性化學習方案,專屬督導全程伴學 。

商務(wù)英語文章中有一個非常突出的特點,就是表達態(tài)度、意見、觀點和立場的詞語較多。以上為大家分享了商務(wù)英語閱讀的學習技巧。希望對大家有所幫助。更多精選文章請訪問滬江網(wǎng)查詢。