Warner Bros. has taken the unusual step of launching "App Editions" of some its movies. The only titles on the App Store so far are Inception and The Dark Knight, but each is a universal app for the iPad, iPhone and iPod touch, and presents the option of either downloading the movie or streaming it over Wi-Fi or 3G. Included with each app is a collection of DVD-like extras, such as videos, games, music and wallpaper.

Although the apps themselves are free, access to all content -- including streaming or downloading the movie -- costs $12 for Inception or $10 for The Dark Knight, equivalent to prices on the iTunes Store. Warner specifically cites Apple's regional iTunes limitations as a reason for creating apps. Whereas countries like China, Brazil and the Netherlands still don't have access to access to the iTunes Movie Store, they do have access to the App Store.

Some other features of the apps include Facebook and Twitter integration, and free viewing of the first five minutes of a movie. Menus can be displayed in one of 16 languages, while subtitles are available in 34. Warner Bros. is promising a "full slate" of App Editions in 2011.

【相關(guān)報道】

華納兄弟數(shù)字發(fā)行公司(Warner Bros. Digital Distribution)將在蘋果App商店發(fā)布《黑暗騎士》(The Dark Knight)、《盜夢空間》(Inception)這兩部影片的App版。

使用過iPhone、iPod Touch和iPad的人應(yīng)該很熟悉App了，它就是蘋果各種移動終端的應(yīng)用程序，其中以游戲居多，電影做成App發(fā)售尚屬首次。

據(jù)華納兄弟介紹，《盜夢空間》和《黑暗騎士》的App版本默認(rèn)包含影片的五分鐘開頭片段，如果想要解鎖整部影片(下載或者流媒體)，可以通過應(yīng)用內(nèi)購買。除此以外，App版本還收錄有電影小游戲、電影問答、原聲音樂等豐富花絮。App版的《盜夢空間》和《黑暗騎士》將在30多個國家和地區(qū)的蘋果App商店上架，其中就包括之前不能通過iTunes商店購買影片的中國區(qū)、巴西區(qū)和荷蘭區(qū)。

App版的《盜夢空間》和《黑暗騎士》提供有16種語言的菜單和34種語言的字幕(通過WiFi聯(lián)網(wǎng)獲取)，用戶在觀看影片的同時還可以使用Facebook和Twitter和世界各地正在觀看此片的其他人實時交流，并把自己喜歡的臺詞發(fā)到這些網(wǎng)站上去。

華納兄弟公司表示，App版《盜夢空間》和《黑暗騎士》是一種全新的觀影體驗，他們將在2011年推出更多影片的App版。

(以上中文內(nèi)容來源：好萊塢電影手冊)