威廉大婚引無限商機(jī),女王手提袋熱銷
Pippa's maid of honour dress is a favourite with brides-to-be and Kate's perfume now has huge a waiting list, but the Queen is not one to be upstaged. She too has triggered a shopping boom - of handbags. Considering the Queen never goes anywhere without at least a couple of ladies in waiting and a bodyguard we would have thought she could ask one of them to carry her tissues, gloves and lipstick, but Elizabeth R is rarely without a purse.
And on April 29 she clearly made a popular choice, as sales of bags at Launer London have increased by 60 per cent since the Royal Wedding. Firm favourite: Launer was awarded a Royal Warrant of appointment for handbags and small leather goods in 1981.
The luxury heritage label and royal warrant holder sells traditional-style bags with a stiff frame that puts them at odds with most of the supple leather bags that are in style at the moment. But royal-watchers are happy to buck the trend. The Queen's bag was bespoke, but buyers have been stocking up on similar cream Launer bags with a top handle and a boxier style.
威廉王子大婚所帶來的無限商機(jī)效應(yīng)讓我們不由驚嘆英國(guó)皇室的魅力猶在,除了新娘凱特的“產(chǎn)物”,比如亞歷山大·麥昆繼承人所設(shè)計(jì)的婚紗、所擦香水等等以外,就連伴娘Pippa所穿長(zhǎng)裙也受到廣泛好評(píng),然而,似乎要證明“引領(lǐng)時(shí)尚潮流”并非年輕人的專利,英國(guó)女王“老太太”伊麗莎白二世也“毫不客氣”隆重登場(chǎng)了。據(jù)悉,女王在威廉大婚上所用的為其特別訂制的白色手袋---御用品牌Launer的白色手提包在她使用后銷量大增60%。據(jù)悉,英國(guó)皇室御用Launer,是英國(guó)富盛名的手工皮具,從1968年開始為英國(guó)皇室供應(yīng),并在1981年贏得女王徽章,開始為女王制作皮包和皮具以及小飾品。此外,這個(gè)品牌所推出的所有設(shè)計(jì)都以“不花哨”“典雅大方”尊重傳統(tǒng)為準(zhǔn)則,皮質(zhì)包包每次一經(jīng)推出都能達(dá)到各階層品位人士的喜愛。由于女王的手提包屬于特別訂制,想要和她擁有一模一樣的包包是不可能的。然而貼心的商家推出“體型稍小”乳白色同一類型包包來滿足廣大英國(guó)皇室跟風(fēng)者的胃口。
Launer believes this shows a real move towards more reserved and understated bags after the ‘It Bag’ movement. Twenty per cent of the sales increase have been attributed to the 35-50 demographic (buyers are asked to give their age when they buy online), showing the Queen's influence on a younger audience.
來自品牌Launer英國(guó)女王婚禮的手提包亮相可以掀起民眾自“It Bag”運(yùn)動(dòng)后,追逐傳統(tǒng)、保守包包的潮流。據(jù)悉,在預(yù)定購(gòu)買該款手提包的人群中,細(xì)心的商家還專門做了一個(gè)“人口普查”,他們欣喜的發(fā)現(xiàn)“女王效應(yīng)”并沒有年齡限制,追捧包包的“族群”有一大部分是年輕人。