廣告的創(chuàng)意不用復雜，更不用如盜夢空間一般懸念云山霧罩。要訣只有一條：來自生活，高于生活。

找好一個著力點，選定一個受眾群體，一點簡單的演繹就能引發(fā)無數的共鳴和唏噓。

而這一切的一切都是國產廣告所稀缺的。

有木有覺得廣告里面的歌曲很不錯呢？小小透露下，這首小清新歌曲是 Ellie Goulding 的Your Song。

歌手照片如下：

歌詞如下：

It’s a little bit funny this feeling inside
I’m not one of those who can easily hide
I don’t have much money but boy if I did
I’d buy a big house where we both could live

If I was a sculptor, but then again, no
Or a man who makes potions in a travelling show
I know it’s not much but it’s the best I can do
My gift is my song and this one’s for you

And you can tell everybody this is your song
It may be quite simple but now that it’s done
I hope you don’t mind
I hope you don’t mind that I put down in words
How wonderful life is while you’re in the world

?I sat on the roof and kicked off the moss
Well a few of the verses well they’ve got me quite cross
But the sun’s been quite kind while I wrote this song
It’s for people like you that keep it turned on

So excuse me forgetting but these things I do
You see I’ve forgotten if they’re green or they’re blue
Anyway the thing is what I really mean
Yours are the sweetest eyes I’ve ever seen