喬布斯傳:對產(chǎn)業(yè)徹底變革(7)
來源:滬江聽寫酷
2011-11-07 13:30
作者沃爾特·艾薩克森(Walter Isaacson),美國著名的傳記作家。是喬布斯唯一授權(quán)傳記。讀完全書你會(huì)發(fā)現(xiàn),喬布斯并非完美;光鮮耀眼的背后,還有另一個(gè)不為人知的喬布斯——自私、冷漠、固執(zhí)、矛盾,習(xí)慣謊言與背叛,兼具強(qiáng)橫與脆弱的內(nèi)心。
hints:
Henry Kissinger
Rashomon
DNA
CEO
【回顧】【喬布斯傳】現(xiàn)實(shí)扭曲力場(6)?
喬布斯傳聽寫節(jié)目:
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I leave it to the listener to assess whether I have succeeded in this mission. I'm sure there are players in this drama who will remember some of the events differently or think that I sometimes got trapped in Jobs's distortion field. As happened when I wrote a book about Henry Kissinger, which in some ways was good preparation for this project, I found that people had such strong positive and negative emotions about Jobs that the Rashomon effect was often evident. But I've done the best I can to balance conflicting accounts fairly and be transparent about the sources I used.
This is a book about the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. You might even add a seventh, retail stores, which Jobs did not quite revolutionize but did reimagine. In addition, he opened the way for a new market for digital content based on apps rather than just websites. Along the way he produced not only transforming products but also, on his second try, a lasting company, endowed with his DNA, that is filled with creative designers and daredevil engineers who could carry forward his vision. In August 2011, right before he stepped down as CEO, the enterprise he started in his parents’ garage became the world’s most valuable company.
這項(xiàng)使命完成得怎樣,我交給讀者們判斷。我確信會(huì)有一些人的記憶有別于書中所述,或者有人認(rèn)為我陷入了他的扭曲力場之中。在我寫一本關(guān)于亨利基辛格的書時(shí)也有類似的經(jīng)歷,那本書在某種程度上為本書提供了有益的借鑒。我發(fā)現(xiàn)人們對于喬布斯有著十分強(qiáng)烈的肯定或否定的情感,羅生門效應(yīng)十分明顯。但我已盡自己所能公正地去平衡不同意見,并對信息來源做到透明。
這是一本關(guān)于一個(gè)富有創(chuàng)造力的企業(yè)家的書,關(guān)于他過山車一般的人生,關(guān)于他熾熱強(qiáng)烈的個(gè)性。他對完美的狂熱以及積極的追求徹底變革了六大產(chǎn)業(yè):個(gè)人電腦、動(dòng)畫電影、音樂、移動(dòng)電話、平板電腦和數(shù)字出版。你可能還會(huì)想到第七個(gè)產(chǎn)業(yè):連鎖商店。對于零售連鎖產(chǎn)業(yè)他算不上徹底變革,但的確重新描繪了這個(gè)產(chǎn)業(yè)的畫面。此外,他通過開發(fā)應(yīng)用程序,為數(shù)字內(nèi)容開辟了一個(gè)全新的市場,而不再像以前一樣只能依賴網(wǎng)站。隨著時(shí)間的推移,他不僅制造出革命性的產(chǎn)品,還在自己的第二次努力下成就了一家充滿生命力的公司,這家公司繼承了他的基因,集中了一群極富想象力的設(shè)計(jì)師和大膽創(chuàng)新的工程師,他們能夠?qū)⑺脑O(shè)想發(fā)揚(yáng)光大。