TED演講:Ray Anderson:為何商業(yè)可以做到可持續(xù)(1/4)
來源:滬江聽寫酷
2011-11-07 11:39
Summary:雷·安德森(Ray Anderson)是著名的地毯生產(chǎn)產(chǎn)家Interface(界面地毯)的創(chuàng)始人兼CEO。在這個深情的演講里,安德森講述了自己從一個掠奪者到環(huán)保公益人士的轉變。對于政府、企業(yè)和NGO,可以讓我們直觀的看到商業(yè)領袖自身在環(huán)境氣候問題上的變化。
全文聽寫
HINTS
Paul Hawken
The Ecology of Commerce
Believe me or not, I come offering a solution to a very important part of this larger problem, with the requisite focus on climate. And the solution I offer is to the biggest culprit in this massive mistreatment of the earth by humankind, and the resulting decline of the biosphere. That culprit is business and industry, which happens to be where I have spent the last 52 years since my graduation from Georgia Tech in 1956. As an industrial engineer, cum aspiring and then successful entrepreneur. After founding my company, Interface, from scratch in 1973, 36 years ago, to produce carpet tiles in America for the business and institution markets, and shepherding it through start-up and survival to prosperity and global dominance in its field, I read Paul Hawken's book, "The Ecology of Commerce," the summer of 1994. In his book, Paul charges business and industry as, one, the major culprit in causing the decline of the biosphere, and, two, the only institution that is large enough, and pervasive enough, and powerful enough, to really lead humankind out of this mess. And by the way he convicted me as a plunderer of the earth.
不管相不相信,我來這兒是要解決問題的。我們面對的問題很大, 但今天我只想就問題在氣候方面的影響發(fā)表看法。我要提供的這一解決方案,是給那些已經(jīng)給地球造成巨大創(chuàng)傷、 以及造成生物圈之消亡的人帶來的。 罪魁禍首是工業(yè)和商業(yè),而這剛好是我1956年從喬治亞理工大學畢業(yè)之后的52年里一直在做的事情。我是一名工業(yè)工程師,也走過了從創(chuàng)業(yè)家到企業(yè)家的道路。我白手起家,創(chuàng)建了界面地毯公司,那時候是1973年,36年前了,我們?yōu)槊绹袌錾a(chǎn)地毯,我們的客戶主要是商業(yè)公司和研究機構。我經(jīng)歷了公司從草創(chuàng)到生存到繁盛到占領全球市場的過程。后來我讀到了保羅·霍肯的一本書,《商業(yè)生態(tài)學》,那是1994年的夏季。在那本書里,保羅將商業(yè)以及工業(yè)稱作導致生物圈破壞的罪魁禍首同時,這些商業(yè)公司也是唯一的有足夠的市場資源和力量去引導人類走出困局的機構。順便提一下,在那本書里, 保羅稱我是地球資源的掠奪者。