Summary:雷·安德森（Ray Anderson）是著名的地毯生產(chǎn)產(chǎn)家Interface（界面地毯）的創(chuàng)始人兼CEO。在這個(gè)深情的演講里，安德森講述了自己從一個(gè)掠奪者到環(huán)保公益人士的轉(zhuǎn)變。對(duì)于政府、企業(yè)和NGO，可以讓我們直觀的看到商業(yè)領(lǐng)袖自身在環(huán)境氣候問題上的變化。

全文聽寫

HINTS
campaign
And this dispels a myth too, this false choice between the environment and the economy. Our products are the best they've ever been, inspired by design for sustainability, an unexpected wellspring of innovation. Our people are galvanized around this shared higher purpose. You cannot beat it for attracting the best people and bringing them together. And the goodwill of the marketplace is astonishing. No amount of advertising, no clever marketing campaign, at any price, could have produced or created this much goodwill. Costs, products, people, marketplaces -- what else is there? It is a better business model.
這一例子也破除了人們一個(gè)迷思，即認(rèn)為經(jīng)濟(jì)與環(huán)境是不可二者兼得的。我們現(xiàn)在生產(chǎn)出來的產(chǎn)品是一流的，因?yàn)樗鼈兌际窃凇盀榱顺掷m(xù)應(yīng)用”的原則下設(shè)計(jì)出來的。這一原則也成為了未曾預(yù)料到的創(chuàng)新之源，我們的員工也為這個(gè)更高的理想而振奮，再也沒有比這個(gè)更好的口號(hào)來吸引優(yōu)秀人才以及團(tuán)結(jié)整個(gè)團(tuán)隊(duì)的口號(hào)了。而市場的反響也是令人驚訝的，其他任何形式的廣告或營銷策略，不管花費(fèi)多大的力氣或成本，都沒辦法達(dá)到這樣的效果。剛才已經(jīng)談到了成本、產(chǎn)品、人員以及市場了，還有什么沒有講到？我認(rèn)為這是更優(yōu)的商業(yè)模式。