It is an accepted cliché in education that the number one goal of teachers should be to help students learn how to learn. I always saw the value in that, sure. But in my mind, a better number one goal was this: I wanted to help students learn how to judge themselves. Did they recognize their true abilities? Did they have a sense of their own flaws? Were they realistic about how others viewed them? In the end, educators best serve students by helping them be more self-reflective. The only way any of us can improve, as Coach Graham taught me, is if we develop a real ability to access ourselves. If we can't accurately do that, how can we tell if we're getting better or worse? Some old-school types complain these days that higher education too often feels like it is all about customer service. Students and their parents believe they are paying top dollar for a product, and so they want it to be valuable in a measurable way. It's as if they've walked into a department store, and instead of buying five pairs of designer jeans, they've purchased a five-subject course-load.