Hello Kitty, Japan's famed iconic cat, has been reborn with the Swarovski crystals. Collaboration between the Austrian jewelry maker and Japan's Sanrio Corporation aims to help bring in the money for survivors of the twin disasters in March. Hello Kitty has a new, sparkling look, thanks to Swarovski. A showroom on Tokyo's Omotesando fashion street displays accessories from tiny earrings to melon-size figurines. This 20-centimeter-tall Hello Kitty has a price tag of more than 14,000 US dollars. The limited edition is only available for 88 fans around the world. Swarovski says it wants to bring some cheer to Japanese suffering from the twin natural disasters of March. "She's just a very nice, adorable cute character. She's really a symbol of happiness, and I think it's very important these days to transmit some positive messages to the people, and I think Hello Kitty is just perfect in order to do so." The company CEO stressed the need for emotional, as well as concrete support. "Japan has quite a long way to fully recover from all the things that have happened in the past few months. I think at the same time it is very important to think positively, to think forward, to think ahead, and to create a positive mood again in order to optimistically look into the future."