Today's advice comes from Marissa Lippert, founder of Nourish, a nutritional consulting service:
今天MBA小課堂的嘉賓是來自營養(yǎng)咨詢機構Nourish的創(chuàng)始人Marissa Lippert：

"I wanted to build momentum about my business as we were going through the process of building my store; build a little buzz, gain the support of others."
“當我打算開店的時候，我想造點勢，搞點噱頭，從而得到他人的支持?！?/div>

The film industry is notorious for creating pre-launch buzz. For a film to generate any revenue, it needs to be marketed far in advance, giving movie-goers a significant amount of time to decide whether or not they want to spend money on a ticket. Businesses should operate with this movie-mentality; you want people to pay for your movie, so get them intrigued before you open up.
電影界因為公映前的炒作備受爭議。為了獲得票房，就需要提前做好大量的營銷工作，這樣，電影票友們就有足夠多的時間來決定是否要花錢買票。經(jīng)營公司也應該有這樣一種電影頭腦，你要想人們花錢看電影，就要在公映之前讓這些人對電影感興趣。

For $1,000 she paid a talented videographer to create a video of her browsing through the local farmers market, discussing the concept of the shop and the type of food she'd be using.
她花了1,000美元聘請了一個天才視頻制作人為她錄制了一段視頻，視頻中她逛著當?shù)剞r(nóng)貿(mào)市場，談論著自己店的理念以及她所采用的食材種類。

Aside from her blog and the video, she also uses social media to share updates on the retail space. This gets people excited to see the finished product. Businesses should use social media to get the buzz rolling.
除了自己的博客和視頻，她還運用社交媒體上的零售板塊分享各種更新。人們很興奮可以看到那些成品。商業(yè)應該運用社交媒體來進行炒作。

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