Biggest Accidental Blackout Winner
意外停電的最大贏家

Oreo had a great, cute commercial featuring absurd whispers that didn't play up any typical Super Bowl ad stereotypes, but they really struck gold with a well-timed Tweet that tied their product to the bizarre blackout. The tweeted ad said, "You can still dunk in the dark."
奧利奧用那些荒誕的耳語制作了一則可愛的商業(yè)廣告,和典型的超級(jí)碗廣告模式很不一樣,但是奧利奧找準(zhǔn)時(shí)機(jī)發(fā)布了一條推特,將自身產(chǎn)品和超級(jí)碗上詭異的停電聯(lián)系了起來。這條推特廣告說:“即使漆黑一片,你也可以把奧利奧泡一泡?!?/div>

第一名:Oreo

Biggest Accidental Blackout Loser
意外停電的最大輸家

Mercedes' Willem Dafoe-as-the-devil ad was clever and fun, mostly because of, well, Willem Dafoe. But having their giant logo displayed prominently at the top of the Superdome next to the blacked-out lights was definitely not a pleasant placement.
梅賽德斯的“威廉·達(dá)福是魔鬼”廣告非常聰明有趣,不過這主要得歸功于,拍廣告的是威廉·達(dá)福。不過把他們巨大的商標(biāo)放在新奧爾良穹頂體育場(chǎng)的頂端,毗鄰?fù)k姷穆窡?,這無疑不是一個(gè)好地方。

第一名:Mercedes

Most Confusing Ad
最令人費(fèi)解的廣告

What's with the singing fish and sapphire beer with a black bottle, Beck's?
想請(qǐng)貝克啤酒解釋下,唱歌的魚和黑瓶裝的Sapphire啤酒的組合到底算啥意思?

第一名:Beck's Sapphire, "Serenade" and the black-ale trend

第二名:Runner Up: Toyota Rav-4, "I Wish"

Best Animal
最佳動(dòng)物

Even though I got flashbacks to Black Beauty, I was able to overlook the tragedy of the horse being given away (because of extenuating circumstances? I need more information!) thanks to the reunion at the end.
雖然我感到了《黑美人》的重現(xiàn),但是好在最后的團(tuán)聚讓我能夠忽略馬被送走的悲劇。(也許把馬送走是情有可原的?我需要知道更多?。?/div>

第一名:Budweiser, "Brotherhood"

第二名:Runner Up: , "No Drama"

Best Topical Ad
最好的話題廣告

Still, Tide's ad was one of the best of the night, and one of the few that actually had a good twist. But for 49er fans, it was probably a little too topical.
汰漬廣告依舊是當(dāng)晚最好的廣告之一,也是少數(shù)擁有很好轉(zhuǎn)折的廣告中的一個(gè)。不過對(duì)于舊金山49人隊(duì)的球迷來說,它未免也太具話題性了。

第一名:Tide, "Miracle Stain"

第二名:Runner Up: Samsung, "The Next Big Thing"