Well, I wish I'd read it years ago. That would have saved me from some of my worst inefficiencies. I'd recommend it to anyone. It shows you how to produce a perfect schedule for getting through your workload. Once you've got yourself organised, made lists of tasks and priorities, you can make best use of each and everyday. Otherwise you're just constantly confusing your PA with endless requests, all terribly urgent. Certainly, a lot of the book was very specialised, but it did give me an idea of how the agencies do the job. Of course, they're the people with the creative ideas, the expertise, so I'm happy to trust the image development work to them, but I read the book so I could talk to them on equal terms about what we're trying to do, and how it fits in with our overall business strategy.