【BEC中級(jí)】講話者的目的(2/2)
來源:滬江聽寫酷
2012-06-15 18:28
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As you know, we adopted various measures three years ago with the aim of boosting sales. We managed to increase output and cut costs by introducing new machines. We also cut our profit margins still further. But even though we were able to lower prices as a result, I'm afraid we still didn't meet targets. The demand for this particular commodity just isn't there any more, so we should stop production as soon as current contracts expire.
I think your analysis of the situation is correct. The product is already doing very well, but demand hasn't peaked yet, by any means. And if we want to take full advantage of a boom, we've got to step up our promotion and have mechanisms in place to increase manufacturing capacity if necessary. And that means we'll need additional funding before long. So, let's start approaching people who've expressed an interest in us in the past.
Two or three years ago there were ten, or even 20, applicants for every job we advertised, but things have changed. Unemployment in general is right down and everyone's competing for workers now, especially skilled labour. If we want to get good people, and retain them, we'll have to offer a better package. I'm not suggesting we put wages up yet. I think we ought to try other things first, like one-off welcome payments, relocation allowances, and, possibly, loyalty bonuses.
就像你知道的,我們?cè)谌昵安扇「鞣N方法和目的來刺激銷售。我們想方設(shè)法增加產(chǎn)量,并且通過引進(jìn)新機(jī)器來削減成本。我們還進(jìn)一步削減我們的利潤率。盡管我們?nèi)〉煤艿偷膬r(jià)格,但是我恐怕我們?nèi)匀徊荒苓_(dá)到目標(biāo)。當(dāng)這個(gè)特殊產(chǎn)品的需求沒有了,所以當(dāng)合同期滿我們就要立即停止生產(chǎn)。
我認(rèn)為你對(duì)形勢(shì)的分析是對(duì)的。現(xiàn)在的產(chǎn)品已經(jīng)做得非常好,但通過各種手段,需求還是沒有達(dá)到頂峰。如果我們能充分利用現(xiàn)在產(chǎn)品增加的有利形勢(shì),我們就要通過逐步加強(qiáng)推廣,和建立相關(guān)機(jī)制來提高生產(chǎn)能力。這將意味著用不了多久,我們將需要更多的資金。所以現(xiàn)在,讓我們開始和那些對(duì)產(chǎn)品印象深刻或者感興趣的消費(fèi)者搞好關(guān)系吧。
在兩三年以前,我們做廣告招聘,每一份工作都會(huì)有十個(gè)甚至二十個(gè)人來應(yīng)征,但現(xiàn)在時(shí)代不同了。隨著失業(yè)率下降,現(xiàn)在每個(gè)公司都需要工人,特別是技術(shù)型勞動(dòng)力。如果我們想招到優(yōu)秀的人才,并且留他們?cè)诠鹃L期做,我們需要提供很好的條件和待遇。我并不是建議提高薪水,我認(rèn)為首先我們可以嘗試其他的事情,例如一次性的歡迎付款,遷址津貼,如果可能的話,還可以提供忠誠獎(jiǎng)金。
——By lsy34
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