Breakfast is considered a very important meal, and is essential to having a good start to the day. In fact, once a year there is a weekly campaign called "Think Breakfast" to encourage people to eat better breakfast! A traditional English breakfast includes sausages, bacon, fried eggs, mushrooms, baked beans, fried tomatoes, and toast with butter. However, these days most people don't eat a traditional breakfast every day, or even at all. This is because it is very unhealthy, and many people don't have time to cook. These days, most people eat a bowl of cereal with milk, or have a slice of toast with butter. In fact, in the UK the average person eats about 6 kilos of cereal every year - this is much more than most European countries. In the winter many people eat a hot cereal called "porridge", which is made from oats. This is especially popular in Scotland.