Ylvis'music video "The Fox" raises a series of questions about pop culture. How can a video of a guy wearing a fox suit singing "wa-pa-pa-pa-pa-pa-pa-pow" get more than twelve million views on YouTube in less than a week?
伊爾維薩克兄弟的音樂短片《狐貍之歌/狐貍叫》引出了一系列有關流行文化的問題。穿著狐貍服的歌手唱著“哇啪啪啪啪泡”,這樣一個短片是怎么做到短短一周內在Youtube上的播放量超過120萬的?

Last fall, two Norwegian comedians, known as the Ylvis brothers, were scratching their heads to come up with ideas for the new season of their TV show.
去年秋天,挪威組合伊爾維薩克兄弟中的這兩名搞笑歌手正在絞盡腦汁,為自己的節(jié)目尋求創(chuàng)意。

For some reason, the topic of conversation soon turned to the sounds of different animals. One brother asked the other: "What does the fox say?"
因為某些原因,談話的主題突然變?yōu)榱瞬煌瑒游锏慕新?,其中一人問另一個:“狐貍到底是怎么叫的?”

Without knowing it yet, he had posed the question that more than 12 million people would ask themselves a couple of months later.
他當時還不知道如何回答這個問題,但是這便是幾個月后120多萬網友想要問他們的問題。

After writing down what they believed to be a "pretty funny" song about the sounds a fox makes, Bard and Vegard Ylvisaker, 31 and 34, got in touch with the world-famous producers Stargate. The Ylvis brothers had done a mockumentary as a friend service for one of the producers, and the deal was that they’d get a day in the studio in return.
伊爾維薩克兄弟中的巴德31歲,維佳德34歲。寫完這首有關狐貍叫聲的歌曲,他們認為十分有趣,之后便與世界知名的制作人團隊斯塔加特進行溝通。伊爾維薩克兄弟曾為其中的一個制作人友情制作過一檔偽紀錄片,所以這次作為回報他們可以在錄音室合作錄制一天。

來感受一下Ylvis神曲《狐貍之歌》奇葩的歌詞:

Dog goes woof
Cat goes meow
Bird goes tweet
and mouse goes squeek

Cow goes moo
Frog goes croak
and the elephant goes toot

Ducks say quack
and fish go blub
and the seal goes ow ow ow

But theres one sound
That no one knows
What does the fox say?

Ring-ding-ding-ding-dingeringeding!
Gering-ding-ding-ding-dingeringeding!
Gering-ding-ding-ding-dingeringeding!
What the fox say?

Wa-pa-pa-pa-pa-pa-pow!
Wa-pa-pa-pa-pa-pa-pow!
Wa-pa-pa-pa-pa-pa-pow!
What the fox say?

Hatee-hatee-hatee-ho!
Hatee-hatee-hatee-ho!
Hatee-hatee-hatee-ho!
What the fox say?

Joff-tchoff-tchoffo-tchoffo-tchoff!
Tchoff-tchoff-tchoffo-tchoffo-tchoff!
Joff-tchoff-tchoffo-tchoffo-tchoff!
What the fox say?

Big blue eyes
Pointy nose
Chasing mice
and digging holes

Tiny paws
Up the hill
Suddenly youre standing still

Your fur is red
So beautiful
Like an angel in disguise

But if you meet
a friendly horse
Will you communicate by
mo-o-o-o-orse?
mo-o-o-o-orse?
mo-o-o-o-orse?

How will you speak to that
ho-o-o-o-orse?
ho-o-o-o-orse?
ho-o-o-o-orse?
What does the fox say?

Jacha-chacha-chacha-chow!
Chacha-chacha-chacha-chow!
Chacha-chacha-chacha-chow!
What the fox say?

Fraka-kaka-kaka-kaka-kow!
Fraka-kaka-kaka-kaka-kow!
Fraka-kaka-kaka-kaka-kow!
What the fox say?

A-hee-ahee ha-hee!
A-hee-ahee ha-hee!
A-hee-ahee ha-hee!
What the fox say?

A-oo-oo-oo-ooo!
Woo-oo-oo-ooo!
What does the fox say?

The secret of the fox
Ancient mystery
Somewhere deep in the woods
I know youre hiding
What is your sound?
Will we ever know?
Will always be a mystery
What do you say?

Youre my guardian angel
Hiding in the woods
What is your sound?

(Fox Sings)
Wa-wa-way-do Wub-wid-bid-dum-way-do Wa-wa-way-do

Will we ever know?

(Fox Sings)
Bay-budabud-dum-bam

I want to

(Fox sings)
Mama-dum-day-do

I want to
I want to know!

(Fox sings)
Abay-ba-da bum-bum bay-do