Clearly, however, TV advertisements present a number of objectionable features. Most obviously they interrupt the programs, distract our attention and may spoil our enjoyment or learning. Then there is the question of the messages that the advertisements convey. They do not simply give us information about products that we may want to buy, they also arouse the desires to buy new products and leave us dissatisfied until we buy them. At a deeper level, advertisements often present us with a fantasy world that makes us false promises of happiness, popularity and so on. Thus they may create wasteful consumption. Given the reality of the modern economy, we cannot avoid advertisements on TV. But at least we can evaluate their messages and their effect. That is the way to not be overly swayed by them.