Tens鏡片

Forget rose-colored glasses. It's time to see the world through an Instagram filter. And thanks to a new start-up, you'll soon be able to do exactly that.
忘掉玫紅色的太陽鏡吧，現(xiàn)在是時候通過Instagram的濾鏡來看世界了。多虧一家新興公司的發(fā)明，你很快能看到這樣一個更加瑰麗的世界。

普通太陽鏡的視覺效果

The company, Tens, has?launched?an?IndieGogo?campaign?to create?tinted?sunglasses that give the world a similar look to that of an Instagram photo or?polaroid?picture. Or as the company tells it, a "real life photo filter" that "lend[s] an?uplifting?tint to the world beyond the?lens."
這家名叫Tens的公司通過IndieGogo的融資活動，創(chuàng)造出一款有色太陽鏡。借助它來看世界時，效果會像Instagram上的照片或者寶麗萊圖片一般?；蛘撸柽@家公司的話來說就是“給真實世界加上照片濾鏡效果”，即“通過鏡片，為世界增添一抹令人心動的色彩”。
（注：IndieGogo：美國第二大互聯(lián)網(wǎng)眾籌公司，號稱是融資引擎公司，類似于中國的人人貸。）

通過Tens鏡片過濾后的視覺效果

This picture shows how the Tens' lenses would transform a normal scene into an Instagram-like wonderland (or over-saturated headache, depending on your opinion).
上圖顯示了普通的景致通過Tens牌鏡片所轉變成的Instagram那樣仙境般的效果（或者是色彩過渡飽和而讓人頭痛的效果，這取決于你怎么看了）。

創(chuàng)業(yè)三人組

Marty Bell, Kris Reid and Tom Welsh are the three friends behind Tens. They came up with the concept in the summer of 2012 while road tripping across Scotland in a car with a busted?radio. With nothing to do but talk amongst themselves, they started chatting about what they wanted to do in the future.
Tens公司是由馬蒂·貝爾、克里斯·里德和湯姆·威爾士三位好友創(chuàng)建的，這個想法誕生于2012年的夏天。當時他們開車穿越蘇格蘭，由于車里的收音機壞了，他們除了聊天之外無事可做，于是他們聊起了自己將來想做什么。

Tens太陽鏡男女款

Somewhere along the open road, a sunglasses company was born. Since launching their crowd-funding campaign this Thursday morning, they've already raised over $30,000 dollars.
就在這一路上，成立一家太陽鏡公司的主意誕生了。從周四早上參加Indiegogo的眾籌活動以來，他們已經(jīng)成功融資3萬多美金。

Tens太陽鏡

While the three friends have always had a lot of faith in their idea, they've been astounded by the response they've gotten thus far.
雖然這三個好友一直堅信著自己的想法，但他們還是被迄今為止得到的反響震驚了。

Tens太陽鏡

"It’s MENTAL!" Welsh told The Huffington Post over email. "We always said as long as we made our goal in the Indiegogo campaign it would enable us to start the business; which was the only real aim. Some seemingly optimistic part of me hoped we’d hit our target in the first week, but it took us just under 2 hours to achieve it this morning. We’re all completely blown away!"
“這真是太瘋狂了！”威爾士通過電子郵件告訴赫芬頓郵報。“我們總是說，只要我們在Indiegogo的眾籌活動中達到我們的指標，就可以開始營業(yè)了，這就是唯一的目標。原本我樂觀地希望我們能在第一周實現(xiàn)，但實際上今天早晨我們在2小時之內(nèi)就拿下了頭籌。我們都被震驚了！”

Tens太陽鏡鏡框主推色

The frames come in black, navy, deep red and teal. If you pre-order through IndieGogo, you can get your own pair in the color of your choosing for $60. The Tens founders hope this is only the beginning.
眼睛框架有黑色、藏青色、深紅色和藍綠色。如果你通過IndieGogo預購，就能以60美元的價格給自己定制一個顏色。Tens的創(chuàng)辦者們希望這僅僅只是一個開始。

品牌定義，夏天、戶外和探險

The team plans on roll out a wider selection of gender-specific frames later this summer and to start developing different lenses later this year. But for the moment, they're more than pleased with what they've got. Welsh said that "the lens really defines the ethos of our brand." Which, according to him, can be summed up in three choice words: summer, outdoors and adventure.
該小組計劃在今年夏天推出更多有性別特點的鏡框款式，并且在今年晚些時候開始開發(fā)不同的鏡片。不過眼下，他們更樂意做他們已經(jīng)做過的。威爾士說：“鏡片實際上定義了我們品牌的精神?！睋?jù)他來說，可以用三個詞來概括：夏天、戶外和探險。