據(jù)悉，迪士尼此次頻道更名行動屬于其品牌戰(zhàn)略發(fā)展的一部分，涉及所有電視臺和互聯(lián)網(wǎng)在線平臺。迪士尼謀求借助Disney XD這一品牌，拓展6-14歲的男孩受眾群。

The Walt Disney Company having done one of the position in the entertainment industry's quest to attract the young girls is making in all or nothing push into the boy business.

On Friday, the entertainment giant introduced Disney XD, a brand aimed at boys 6 to 14 years old, a group that market research say it accounts for about 50 billion dollars in spending worldwide.

At the central of our cable channel which was just on Friday morning offering action adventrue programs and news-oriented sports news provided via ESPM which is owned by Disney. And a website offering games,music and social networking tools. We realized that a true headquarters for boys has been missing from the market place, said Anne Swinnie, co-chairwoman of Disney Network's division. There is a huge opportunity here to superserve boys the way the Disney channel as girls. Disney XD built by the company as boy-focused,girl inclusive will immediately have a huge presence.

In the United States, Disney may aimed at struggling animation channel.Toon Disney, which is available in about 72 million homes. Disney XD, it will ring in channels it operates around the world as Disney XD by the end of 2009, on Monday on Jetix. A children's network in Europe at Disney bounded last year. Well rating's research says 40 percent of Disney channels audience is male.The TV Unit has struggled to build entertainment franchises for boys.

Disney XD

Disney XD will be an American cable television channel owned by The Walt Disney Company that will mostly air children's animated television series. The network is expected to debut in February 2009 as the successor to Toon Disney. Its target market will be aimed at boys 6-14.

Jetix

Jetix is a television programming brand run on Toon Disney, owned by The Walt Disney Company.

It was formerly aired on ABC Family also, but following the August 31, 2006 broadcast, ABC Family dropped the Jetix block, which continued to air on its other home, Toon Disney. It now takes up most of Toon Disney's time. With the announcement of the shut down of Toon Disney in February 2009, the Jetix name and logo will be rebranded as Disney XD. Though, it is unknown whether the 6 Toon Disney channels and 19 Jetix channels worldwide would continue using their respective brand names and logos or would, like in the United States, be rebranded as Disney XD, the decisions will be made by the Walt Disney Company on a network-by-network basis in 2009.