You Attitude (or You Approach) 原則希望通過(guò)設(shè)身處地地從讀者的立場(chǎng)、利益出發(fā)考慮和處理問(wèn)題。除一些抱怨信等具有特殊功能的商務(wù)寫作，一般來(lái)說(shuō)作者都需要擁有一顆為讀者著想的真誠(chéng)之心。
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舉個(gè)簡(jiǎn)單的栗子：

Give me your hand是從I attitude的角度來(lái)說(shuō)的，而you attitude的角度就是Take my hand。

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實(shí)現(xiàn)方法：

1．突出第二人稱代詞you的使用，在傳遞信息與讀者之間建立直接的聯(lián)系，突出表達(dá)對(duì)讀者的關(guān)注。

2．具體化讀者感興趣的內(nèi)容。即最大限度傳遞讀者感興趣的信息，以此體現(xiàn)對(duì)收讀者利益的關(guān)注。

3．避免某些慣用語(yǔ)句的使用。 如I think you will be glad to know that; You will be happy to know that; We are happy to inform you that; I am happy to report that等等。這些慣用語(yǔ)句在以傳遞信息為主的信函中顯得多余，不利于突出讀者感興趣的內(nèi)容。

4．采用直接式語(yǔ)篇結(jié)構(gòu)(direct approach)，即在信函一開始就表達(dá)讀者感興趣的內(nèi)容，在后面適當(dāng)補(bǔ)充說(shuō)明，力求簡(jiǎn)潔明了、條理清晰，使收讀者能有效地獲取信息。

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下面，來(lái)看兩組例子

I-attitude:

1. Our company is pleased to announce the opening of our new store.
2. We are very happy that the Smith Sporting Goods company is now expanding.
3. I am very happy to have your order.
4. The Smith Sporting Goods company is very happy to have your order.

You-attitude:
1. We are now located in your neighborhood.
2. You are only five minutes away from the store that can fill all your sporting goods needs.
3. We are pleased to offer you a special discount of 10%.

下面這三句哪句更為讀者著想呢？

? ? ?1. We are shipping your goods today.

2. Your goods will be shipped today.

3. You should receive your complete order within a week. It was shipped today by United Parcel, as you requested.?

兩短一長(zhǎng)取其長(zhǎng)…哈哈...其實(shí)，選3是因?yàn)?、2中的today只說(shuō)明了發(fā)貨是今天，而沒有準(zhǔn)確表達(dá)什么時(shí)候能到貨。并且3使用的receive更能表達(dá)為讀者考慮的角度。

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那么是不是都要用人稱代詞You才能體現(xiàn)You-attitude呢？

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最初小編在學(xué)習(xí)You attitude原則的時(shí)候，以為You attitude就不能使用諸如I、We等人稱代詞了，其實(shí)不然。即便是使用的you也有可能存在不體貼讀者的時(shí)候，而用we或者I也可以體現(xiàn)對(duì)讀者的關(guān)切。

舉個(gè)栗子：

1. This product sells for $22.(Neutral)

2. This will cost you $22.(You-attitude)

3. You must pay $22 or this product.(I-attitude)

4. We are sorry that we cannot grant a further extension of time on the loan.(You-attitude)

5. You must pay the full amount of your loan immediately.(I-attitude)

以上就是本期的主要內(nèi)容。更多信息可以參考：You-Attitude禮貌原則下的英文商務(wù)信函寫作。

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對(duì)于相關(guān)內(nèi)容有疑問(wèn)或意見的請(qǐng)留言哦~
聲明：本文系滬江英語(yǔ)原創(chuàng)內(nèi)容，轉(zhuǎn)載請(qǐng)注明出處。本文僅代表作者個(gè)人觀點(diǎn)，僅供參考。如有不妥之處，歡迎指正。