產(chǎn)品是公司的靈魂，也是公司的收益代表。因此如何向客戶介紹自家公司產(chǎn)品？要介紹產(chǎn)品的那些方面？如何用詞？等等都是有講究的。下面，小編帶大家看看，如何向客戶介紹自家產(chǎn)品。
（1）最基本的，要介紹產(chǎn)品的性能（performance）
性能優(yōu)秀：good adaptability
節(jié)能高效：fuel efficient
空間寬敞：roomy inside
密封良好：well sealed up

e.g. Reliable operation, no coal adhering and blockage. Good adaptability to various coal powder.
性能穩(wěn)定可靠， 不結(jié)粘、 不堵粉，對煤粉適應(yīng)性強(qiáng)。

e.g.The central body of the plane is made entirely of carbon composite material, which makes the plane lighter and more fuel efficient.
機(jī)身主體全部由碳合成材料制成，因此重量更輕，更加省油。

(2) 談?wù)劗a(chǎn)品的市場（market share）
業(yè)內(nèi)人士都知道：everyone on the line
深受歡迎：very popular abroad
供不應(yīng)求：exceed supply
e.g.Everyone on the line knows that Chinese tea is good in quality and reasonable in prices.
業(yè)內(nèi)人士都知道，中國茶葉品質(zhì)優(yōu)良，價(jià)格合理。

e.g.Today, he said demand of flash memory chips will exceed supply in the second half.
今天，他說閃存芯片的需求將會超過供應(yīng)量，特別是在今年的下半年。

P.S.有供不應(yīng)求，隨便也寫一下供過于求的表達(dá)：supply exceeds demand
e.g.The ratio of products where supply exceeds demand is up and structural and lowlevel surplus took place.
市場供大于求的商品比重上升，出現(xiàn)了結(jié)構(gòu)性、低水平過剩；

（3）談及產(chǎn)品的款色、顏色、規(guī)格等（style/color/ specifications）
又新潮又有品味：be in fashion and in good taste
精致、新穎、大方: well-tailored in workmanship, fresh and good in style
完美結(jié)合：perfect combination
色彩鮮艷：brightly colored
e.g.Designers are very forward thinking and buyers can be backward thinking. so themerchandiser must be the arbiter of good taste and fashion and keep the process moving in a positive direction.
當(dāng)然，設(shè)計(jì)師很前衛(wèi)，購買者可以“后衛(wèi)”，這樣跟單就必須是高品味，新時(shí)尚前沿的裁決者并能將其帶入良性軌道。

e.g.An inexpensive and convenient recovery drink is chocolate milk, which is the perfect combination of carbs and protein.
巧克力牛奶是一種物美價(jià)廉的恢復(fù)飲品，是碳水化合物與蛋白質(zhì)的完美組合。

e.g.Small, brightly colored toys hold the same appeal for pets as they do children.
小巧且色彩明艷的玩具對于寵物和孩子們來說有著相同的吸引力。

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