When it comes to fashion, four-legged friends can sometimes be better at connecting with consumers than people.
當(dāng)我們談到時(shí)尚的時(shí)候，四條腿的朋友有時(shí)比人更會(huì)與消費(fèi)者溝通。

You only need to witness how popular YouTube videos or Instagram accounts featuring animals can become, to realize that there's a talent in harnessing your pets' prowess in order to turn them into the latest, greatest social media sensation.
你只需要看看YouTube上視頻的受歡迎程度以及Instagram上關(guān)于動(dòng)物的專題就會(huì)知道，利用寵物的力量、把寵物變?yōu)樽钚伦畎舻纳鐣?huì)媒體焦點(diǎn)，這是一種才能。

An agency that is more used to having hundreds of the most popular fashionistas on its webpages has set up a site just for animals, in order to make it easier for brands to find the perfect paws for their campaigns.
一個(gè)經(jīng)常在自己網(wǎng)頁上貼出時(shí)尚達(dá)人照片的公司建立了一個(gè)動(dòng)物專用的網(wǎng)站，以此方便品牌尋找最合適的寵物廣告明星。

Fohr Card has just unveiled Fur Card, a service designed to help brands work with the most influential animals on social media.
Fohr Card剛剛公布了一項(xiàng)名為Fur Card的業(yè)務(wù)，旨在為各品牌在社會(huì)媒體中尋找最具潛力的動(dòng)物。

Companies often like to team up with animals to help appeal to a wider audience, a technique which can help to personalize faceless brands whilst providing an element of cuteness and comic relief.
公司總是喜歡跟能夠幫助他們吸引更多觀眾的動(dòng)物合作，這個(gè)方法可以幫助那些沒有個(gè)性的品牌，給他們?cè)鎏硪恍┛蓯酆拖矂≡亍?/div>

The whole initiative has been inspired by the growing number of famous animals starring in ad campaigns.
越來越多的寵物明星參與拍攝廣告宣傳，F(xiàn)ur Card這項(xiàng)業(yè)務(wù)便是受到這個(gè)啟發(fā)而誕生的。

'I see more and more brands reach out about animals. You've got the Mr. Porter editorial that just used animals. They are fairly top of mind,' said blogger directory Fohr Card co-founder James Nord to . 'The pet food and supply industry is a $53 billion dollar a year industry.'
“我看到越來越多的品牌開始接觸動(dòng)物，比如波特先生那個(gè)只用動(dòng)物的社論。他們是最棒的，”Fohr Card聯(lián)合創(chuàng)始人詹姆斯·諾德對(duì)《女裝日?qǐng)?bào)》說道，“寵物食品和供應(yīng)產(chǎn)業(yè)已經(jīng)是一個(gè)530億美元的行業(yè)了。”

A number of the pets have already been successful in the world of advertising.
許多寵物都已經(jīng)在廣告界大有名氣了。

Toast, a toothless Cavalier King Charles Spaniel dog, with a drooping tongue and more than 213,000 Instagram followers, stars in Karen Walker's summer 2015 eyewear campaign alongside Ms Walker herself.
吐司，一只沒有牙齒的騎士查理王獵犬，它總喜歡垂著舌頭，在Instagram上擁有超過21.3萬的追隨者。2015年夏天，在凱倫·沃克的眼鏡廣告中與沃克女士本人一起出鏡。