Advertisements are making their way into people's lives. People depend on advertisers in their daily lives because they are consumers. The advertisers are not always manufacturers. Sometimes they are salesmen. Their merchandise needs advertising. Thus nearly every product is advertised. To some extent, good advertising means success while bad advertising can mean failure. There are many ways to advertise and "ads" come in different forms. Newspapers carry advertisements. Some products are announced on TV and radio, both of which have a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to provide a variety of related services. However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and they haven't always been satisfied.