Some believe that the best speechwriters have an inherent talent, a natural creative instinct, and that speechwriting is an art form. So what about those of us who do not possess such genius? Can we still produce successful speeches? A communications specialist outlined a number of speechwriting techniques. One such technique is introducing contrast. This is extremely useful when presenting a positive spin on a negative issue. Another technique is the use of three-part lists, which can be an excellent way of adding finality or confirming a statement. These techniques can be used like tools. They can be chosen from a toolbox and applied as necessary. A few other techniques you might find in a speechwriter's toolbox might be the use of anecdotes and alliteration. So next time try applying one or more of these techniques and see if you have what it takes to be a winning speechwriter.